Episodes
Thursday Apr 17, 2014
Your Marketing Funnel: Getting great prospects to knock on your door
Thursday Apr 17, 2014
Thursday Apr 17, 2014
You are familiar with a sales funnel. By making sales calls, you try to get prospects into your process of presentations, proposals, and then close them. This is the traditional way of doing things. The new way to do things is to create a Marketing Funnel. With a marketing funnel, prospects start the process by knocking on your door. And if you do it right, you will have a significantly larger number of prospects in your marketing funnel at any one time. As you will learn from this podcast, a marketing funnel is like broadband internet, compared to a sales funnel, which is like dial-up Internet. Once you learn how to do it, you will realize that having a marketing funnel is more efficient, easier, and way more fun. It also results in more higher-margin sales. Enjoy the podcast.
Sunday Apr 13, 2014
The Great Divide • Escaping from your fast food marketplace
Sunday Apr 13, 2014
Sunday Apr 13, 2014
In today's economy, which is being profoundly changed by globalization and the network effect of the Internet, there are only two viable markets: the fast food market and the gourmet market. In the fast food market, the customer expects the best price possible, perhaps even for free. In the gourmet marketplace, the customer is looking for something special, and is not overly concerned about the price. The key point is: there is no middle ground. There used to be, back in the good old days. But now, and into the marketplace of tomorrow, your company will find itself on either side of this great divide, and most companies will end up on the fast food side. This means the profit margins on their products and services will be inexorably eroded. This will make it near impossible to run a viable business. That's why we recommend you get on to the other side of the divide and package a gourmet meal, something special that helps your customers achieve something new, bigger, better, and different. In this podcast, Bill Bishop explains the great divide in detail, and explains how you can get started right now to deal with this significant issue.
Wednesday Mar 26, 2014
Other People's Goals
Wednesday Mar 26, 2014
Wednesday Mar 26, 2014
In this podcast, Bill Bishop explains why the key to success is helping other people achieve their goals. He also discusses why the focus on confidence is misguided, and why a focus on intention is much better.
Friday Mar 21, 2014
Friday Mar 21, 2014
Are you stuck in a price-sensitive, commoditized marketplace? Do your prospects try to haggle with you? Are you forced to lower your prices? Do you make slim profit margins? If so, you need to listen to this podcast. Bill Bishop explains how you can raise your prices 10 times or more, without taking any risk. In fact, Bishop explains how offering more expensive packages will help you stand out from your competition, attract more great customers, and achieve your full potential as an entrepreneur.
Thursday Mar 13, 2014
How To Quickly Eliminate Lousy Prospects and Escape From The Maybe Economy
Thursday Mar 13, 2014
Thursday Mar 13, 2014
Do a lot of your prospects give you a "Maybe." Do they say that they will get back to you, or think about it? How often do these Maybe's actually turn into a Yes? Not very often. So you need to escape from this maybe economy, and enter the Yes/No Economy. In this economy you ask your prospects to give you a clear yes or no, and if they say maybe, you take it as a no, and move on. If you do this, you will save time quickly eliminating non-prospects, and close more sales faster with great prospects. Learn how to escape from The Maybe Economy by listening to this podcast.
Tuesday Mar 04, 2014
Tuesday Mar 04, 2014
One of the great opportunities you have is to provide your customers with "emotional value." If you help transform your customer's negative emotions into positive emotions, they will be willing to pay you more at a higher profit margin. Listen to this podcast in order to learn more about emotional value: how to uncover it, how to package it, and how to sell it.
Sunday Mar 02, 2014
Gain More Power In The Marketplace By Changing The Sales Game
Sunday Mar 02, 2014
Sunday Mar 02, 2014
When you do traditional sales, the customer has all of the power. They dictate all the terms of the relationship: Whether they are going to hire you or not, and how much they are willing to pay. That's why sales is a losing game in today's market place, and why marketing is much better. Marketing is better because you have much more power in the relationship. You decide if you are going to work with them, and how much you are going to charge. Listen to this podcast to learn how to change the game and assume more power in your relationship with prospects and customers.
Friday Feb 21, 2014
Why sales sucks and why marketing is way better
Friday Feb 21, 2014
Friday Feb 21, 2014
If you have a business, you have to sell your products and services. But let's face it; selling sucks. Your prospects have all the power and you have to suck up to them. Selling is also hard, especially these days. People today don't want to meet with salespeople. They've gone into a bunker. That's why marketing is way better. Marketing is about getting people to knock on your door. That's way better. But how do you do marketing? Listen to this podcast, and learn how to use marketing techniques to turn the table on your prospects, and get a lot more great customers.
Friday Feb 14, 2014
How to get rich by building castles, not digging ditches
Friday Feb 14, 2014
Friday Feb 14, 2014
If you want to get rich, you need to start thinking like a castle-builder, not a ditch digger.
Tuesday Feb 04, 2014
What is your coal?
Tuesday Feb 04, 2014
Tuesday Feb 04, 2014
Every company has a first action that makes the engine of the business run, like a factory that runs because someone loaded up a steam engine with coal. In this podcast, we discuss why many entrepreneurs achieve inconsistent results because they fail to put coal into their business on a consistent basis. We also talk about why the coal of most companies is some kind of marketing activity.