Bishop BIG Ideas

Emotional Value: How to increase your income by providing your customers with positive emotions

March 4, 2014

One of the great opportunities you have is to provide your customers with "emotional value."  If you help transform your customer's negative emotions into positive emotions, they will be willing to pay you more at a higher profit margin.  Listen to this podcast in order to learn more about emotional value: how to uncover it, how to package it, and how to sell it.