Episodes
Sunday Feb 02, 2014
Are you giving people the right idea?
Sunday Feb 02, 2014
Sunday Feb 02, 2014
Bill Bishop discusses why it is so important to talk about a BIG Idea with your prospects.
Wednesday Oct 23, 2013
Why Your Customers Buy Ideas, Not Products or Services
Wednesday Oct 23, 2013
Wednesday Oct 23, 2013
Did you know that people actually buy ideas, not products or services? It's true. If a customer likes the idea associated with your product or service, they are more likely to buy it. If they don't like the idea, they probably won't buy it. Understanding and using this principle can help you increase your sales dramatically. In this podcast, Bill Bishop explains this principle, and explains how you can create a winning BIG Idea that will get more customers to buy from you.
Tuesday Oct 15, 2013
The New Factory
Tuesday Oct 15, 2013
Tuesday Oct 15, 2013
This audio podcast explains why building your business around a product or service (the old factory approach) is now obsolete, and why building your business around a BIG Idea (the new factory approach) works much better in today's fast-changing and competitive marketplace.