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Learn BIG Ideas to build the future business of your dreams. Hosted by Bill Bishop, the CEO of The BIG Idea Company, creator of The BIG Idea Adventure Program, and author of 11 books including How To Sell A Lobster, The Problem With Penguins, The New Factory Thinker and Dancing With Robots. To learn more BIG Ideas, visit https://www.bishopbigideas.com
Episodes
Feb 2, 2014
Feb 2, 2014
10 min
Bill Bishop discusses why it is so important to talk about a BIG Idea with your prospects.
Oct 23, 2013
Oct 23, 2013
8 min
Did you know that people actually buy ideas, not products or services? It's true. If a customer likes the idea associated with your product or service, they are more likely to buy it. If they don't like the idea, they probably won't buy it. Understanding and using this principle can help you increase your sales dramatically. In this podcast, Bill Bishop explains this principle, and explains how you can create a winning BIG Idea that will get more customers to buy from you.
Oct 15, 2013
Oct 15, 2013
24 min
This audio podcast explains why building your business around a product or service (the old factory approach) is now obsolete, and why building your business around a BIG Idea (the new factory approach) works much better in today's fast-changing and competitive marketplace.