Episodes
Tuesday Jun 09, 2020
Tuesday Jun 09, 2020
Wednesday Jan 15, 2020
BIG Idea Strategy # 206 • Turn Your Customers Into Members (17 Minutes)
Wednesday Jan 15, 2020
Wednesday Jan 15, 2020
Would you like to have fiercely loyal customers who would never leave you for a competitor? Would you like to sell your customers 230% more products and services? Would like to sell them an unlimited array of products and services that go beyond your traditional offerings? If so, turn your customers into members. In this video, Bill Bishop, The BIG Idea Coach, shares five strategies to develop a membership program, just like Apple, Costco, and Amazon.
To get started; with your BIG Idea, and to schedule your free BIG Idea Conversation, go to this link and complete our scorecard:
https://billbishop.typeform.com/to/hhUHq4
Sunday May 05, 2019
Bill Bishop's BIG Idea Show • Episode 2
Sunday May 05, 2019
Sunday May 05, 2019
Episode 2
Upside Down & Sideways:
The Bill Bishop BIG Idea Show
Join BIG Idea coach Bill Bishop to get ideas and inspiration for your business and your life as an entrepreneur.
In this episode, Bill covers:
1. VALUE HUBS: How to make more money from each customer by designing your business as a "value hub". Discover how Apple, Amazon, Google, and UBER, used value hub thinking to grow their business, and how you can copy what they’re doing.
2. LINE-UPs: Learn how to get more prospects by creating a “line-up”. Learn how Bill helped launch the restaurant chain Earl’s using this upside down and sideways strategy.
3. PERSONALITY TESTS: Know thyself is a great axiom for entrepreneur success, and the best way to know yourself is to do personality tests. Bill looks at two tests: The Enneagram (which is the original personality test), and The TruMark Index, created by his firm The BIG Idea Company.
4. CREATE A MYSTERY: A great upside down and sideways marketing strategy is to create a mystery that people have to figure out. A mystery gets their attention and engages them in what you are doing. Bill explains how to pull off this mystery strategy.
Hope you can join us live for this broadcast. There is no fee to attend live.
Sunday May 05, 2019
Turn The Tables On Your Prospects
Sunday May 05, 2019
Sunday May 05, 2019
Learn how to eliminate presentations and proposals from your sales process by turning the tables on your prospects.
Friday Feb 08, 2019
The Three Boxes Strategy
Friday Feb 08, 2019
Friday Feb 08, 2019
• You can make money per customer if you give your prospects three choices
• The three choices are: Small, Regular, and Super-Size
• If you offer three choices, most of your customers will choose the middle option (60% of the time)
• You are not expecting anyone to buy the Super-Size:
If they do, it is a bonus
• The Three Boxes allow allows you to raise your prices
without the risk of losing any customers
Wednesday Aug 27, 2014
The BIG Question
Wednesday Aug 27, 2014
Wednesday Aug 27, 2014
Here's a way to take charge of a new prospect situation. Instead of just giving your elevator speech, ask them a BIG Question. This podcast explains why a BIG Question will lead to more prospect meetings and more sales. It will also help you avoid looking like a salesperson, and look like an expert instead.
Monday Jun 16, 2014
Friday Jun 06, 2014
The Factory Series #2: Building A Value Hub
Friday Jun 06, 2014
Friday Jun 06, 2014
In this podcast, Bill Bishop explains how a New Factory is designed (as a Value Hub), compared to the design of an old factory (as an assembly line). Bill explains how to design your value hub in order to maximize the potential of your business.
Friday May 02, 2014
The New Factory Series • Episode #1
Friday May 02, 2014
Friday May 02, 2014
Is your business designed properly for the marketplace of tomorrow? Learn the difference between an Old Factory and a New Factory in this first episode in a series.
Sunday Apr 27, 2014
The Network Economy
Sunday Apr 27, 2014
Sunday Apr 27, 2014
We are witnessing an incredible transformation in the global economy, from an assembly line economy to a network economy. Listen to this podcast to learn the implications of this revolution on your company.