Bishop BIG Ideas

The Three Boxes Strategy

February 8, 2019

• You can make money per customer if you give your prospects three choices

• The three choices are: Small, Regular, and Super-Size

• If you offer three choices, most of your customers will choose the middle option (60% of the time)

• You are not expecting anyone to buy the Super-Size:
If they do, it is a bonus

• The Three Boxes allow allows you to raise your prices
without the risk of losing any customers

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