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Learn BIG Ideas to build the future business of your dreams. Hosted by Bill Bishop, the CEO of The BIG Idea Company, creator of The BIG Idea Adventure Program, and author of 11 books including How To Sell A Lobster, The Problem With Penguins, The New Factory Thinker and Dancing With Robots. To learn more BIG Ideas, visit https://www.bishopbigideas.com
Episodes
Friday Feb 08, 2019
Friday Feb 08, 2019
• You can make money per customer if you give your prospects three choices
• The three choices are: Small, Regular, and Super-Size
• If you offer three choices, most of your customers will choose the middle option (60% of the time)
• You are not expecting anyone to buy the Super-Size:
If they do, it is a bonus
• The Three Boxes allow allows you to raise your prices
without the risk of losing any customers
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