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Learn BIG Ideas to get more high-quality customers and make bigger sales. Hosted by Bill Bishop, creator of The BIG Idea Marketing Success System™, and author of How To Sell A Lobster, The New Economy Thinker and Dancing With Robots. Visit www.bishopbigideas.com
Episodes
Friday Feb 08, 2019
Friday Feb 08, 2019
• Using a brand name for your BIG Idea
makes it much easier for people to understand
• A brand name turns your intangible service
into something more tangible
• Keep your brand name to a maximum of four words. Don't try to come up with the perfect name at first Develop and use a working name first.
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