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Learn BIG Ideas to build the future business of your dreams. Hosted by Bill Bishop, the CEO of The BIG Idea Company, creator of The BIG Idea Adventure Program, and author of 11 books including How To Sell A Lobster, The Problem With Penguins, The New Factory Thinker and Dancing With Robots. To learn more BIG Ideas, visit https://www.bishopbigideas.com
Episodes
Friday Feb 08, 2019
Friday Feb 08, 2019
• Using a brand name for your BIG Idea
makes it much easier for people to understand
• A brand name turns your intangible service
into something more tangible
• Keep your brand name to a maximum of four words. Don't try to come up with the perfect name at first Develop and use a working name first.
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