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Learn BIG Ideas to get more high-quality customers and make bigger sales. Hosted by Bill Bishop, creator of The BIG Idea Marketing Success System™, and author of How To Sell A Lobster, The New Economy Thinker and Dancing With Robots. Visit www.bishopbigideas.com
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Tuesday Mar 04, 2014
Tuesday Mar 04, 2014
One of the great opportunities you have is to provide your customers with "emotional value." If you help transform your customer's negative emotions into positive emotions, they will be willing to pay you more at a higher profit margin. Listen to this podcast in order to learn more about emotional value: how to uncover it, how to package it, and how to sell it.
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