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Learn BIG Ideas to build the future business of your dreams. Hosted by Bill Bishop, the CEO of The BIG Idea Company, creator of The BIG Idea Adventure Program, and author of 11 books including How To Sell A Lobster, The Problem With Penguins, The New Factory Thinker and Dancing With Robots. To learn more BIG Ideas, visit https://www.bishopbigideas.com
Episodes
Wednesday Jun 13, 2018
Wednesday Jun 13, 2018
• Most companies have too many types of customers. Too many types of customers leads to complexity, lack of focus, and fragmentation of your message.
• We recommend you build your business around one primary type of customer. Using this model, you have one customer type and a potentially unlimited number of products and services.
• Focusing on one customer type simplifies your business, gives you greater focus, and allows you to communicate a single, unified message.
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