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Learn BIG Ideas to get more high-quality customers and make bigger sales. Hosted by Bill Bishop, creator of The BIG Idea Marketing Success System™, and author of How To Sell A Lobster, The New Economy Thinker and Dancing With Robots. Visit www.bishopbigideas.com
Episodes
Wednesday Jun 13, 2018
Wednesday Jun 13, 2018
• Most companies have too many types of customers. Too many types of customers leads to complexity, lack of focus, and fragmentation of your message.
• We recommend you build your business around one primary type of customer. Using this model, you have one customer type and a potentially unlimited number of products and services.
• Focusing on one customer type simplifies your business, gives you greater focus, and allows you to communicate a single, unified message.
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