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Learn BIG Ideas to build the future business of your dreams. Hosted by Bill Bishop, the CEO of The BIG Idea Company, creator of The BIG Idea Adventure Program, and author of 11 books including How To Sell A Lobster, The Problem With Penguins, The New Factory Thinker and Dancing With Robots. To learn more BIG Ideas, visit https://www.bishopbigideas.com
Episodes
Friday Feb 08, 2019
Friday Feb 08, 2019
• In the typical sales situation, the customer holds all of the power because they know that your product/service is readily available in great abundance.
• If you create a line-up, you will equalize the power imbalance. You create a line-up by limiting the availability of your product and service, and telling them that your advanced gourmet program is not for everyone. This strategy is based on the fact that people want things more if they worry they might not be able to get it.
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