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Learn BIG Ideas to build the future business of your dreams. Hosted by Bill Bishop, the CEO of The BIG Idea Company, creator of The BIG Idea Adventure Program, and author of 11 books including How To Sell A Lobster, The Problem With Penguins, The New Factory Thinker and Dancing With Robots. To learn more BIG Ideas, visit https://www.bishopbigideas.com
Episodes
Monday May 27, 2019
Monday May 27, 2019
Bill Bishop’s BIG Idea Show: Upside Down & Sideways • Episode 4
Your best ideas come when you think upside and sideways
In this episode, Bill Bishop, CEO of The BIG Idea Company, shares three powerful strategies:
1. Analogue vs. Digital: Discover why a non-digital product or service might generate a lot more money than a digital offering. Best still, why not do both. Features Viryl Technologies, musician Jack White, and Moleskine inventor, Maria Sebregondi.
2. The Watering Hole: Learn how to increase the power and efficiency of your marketing, and get more prospects faster, by targeting groups, not individual people or companies.
3. Publish a business book: Learn tips on how to get your book published. Includes a detailed description of Kindle Direct Publishing, and how it has revolutionized the world of self-publishing.
Links to subjects mentioned in this show
A. To learn more about Kindle Direct Publishing go to:
https://kdp.amazon.com/en_US/
B. To purchase Bill’s book Going To The Net, go to:
https://www.amazon.co.uk/Going-To-The-Net-Psychological-ebook/dp/B00LJ04XGW
C. To visit the Bishop Big Ideas web site, go to:
bishopbigideas.com
D. You can watch previous episodes on YouTube at:
https://www.youtube.com/channel/UCwOdYZ4t6zwr_S1YG46Frow
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